How Much Does TikTok Pay Creators in 2024? Ways to Make Money on the Platform

TikTok creators are paid based on the views they get on their videos. So, if you are eager to know how much creators are paid on the platform, scroll down the page and get all the details.

by Ritu

Updated Apr 04, 2024

How Much Does TikTok Pay Creators in 2024? Ways to Make Money on the Platform

Monetizing TikTok

TikTok is one of the most widely used apps for making money. The app allows its users to post videos and reels, and these users are popularly known as Creators. The creators get paid on the basis of the views per video. The higher the views, the higher will be the revenue earned. 

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Popular TikTokers such as Loren Gray, Ariel Rebecca Martin, Zachary Michael King, Riyaz Aly and many more have risen to fame by posting videos on TikTok. They have a huge fan base and earn hefty money from the platform. So, let us know exactly how much TikTok pays its creators and the different ways creators can make money through this app.

How Much Does TikTok Pay Creators in 2024?

TikTok has launched many programs that allow creators to earn money through the app. Though the TikTok Creator Fund is now defunct, the app has launched the Creator Rewards Program (formerly known as the Creativity Program Beta) to pay creators for their content based on views.

According to reports, TikTok pays around $0.50 to $1 per 1,000 views through the Creator Rewards Program. This means that creators earn $500 to $1000 per 1 million views.

How Much Does TikTok Pay Through the Creator Rewards Program?

Launched in 2023 as the “Creativity Program Beta,” TikTok’s Creator Rewards Program rewards creators for their content. According to TikTok, the program was developed to reward creators for making “high-quality and original content.”

There is no exact number on how much money a TikTok creator can make. It depends on how many videos they create, the views they get and how popular their videos are.

TikTok’s Creator Rewards and Effect Creator Rewards offer creators to earn money directly through the app. But apart from these programs, there are also many other ways through which creators can earn money. With all these options, there is no limit to how much money can be earned from TikTok.

Ways to Get Paid on TikTok

Think out of the box and maximise your chance of earning money on TiktOK. Follow these tips and learn how!

Create engaging content

To become a successful creator, it is very important to engage the audience with your videos. And that’s what programs like TikTok’s Creator Rewards Program do. Start a conversation with your audience, and ask them questions. However, to maximize the engagement, make sure that the content is relevant. You can go for posting about the latest memes, trending songs, or movies.

TikTok has stated that to be a part of Creator Rewards Program, creators need to create long videos (over a minute long). 

Post consistently

It is very important to constantly post videos. This not only keeps your audience engaged, but it also shows the hard work you put in your videos to brand partners. To consistently post videos, you can manage a content calendar.

Optimize your profile

Optimizing profiles is as important as optimizing content. This will improve the search ranking of the videos. Add hashtags and keywords to your profile bio and link to other social media channels. This will boost your TikTok presence and increase your chances of being discovered more by users.

How to Make Money on TikTok?

There are many other ways through which creators can make money on TikTok. Below are the top 5 ways to make money, including selling digital products, going live on TikTok and lots more.

1. Sell Digital Products

Selling digital products is one of the best ways to maximize your profits as a TikTok creator. Digital products require little investment to produce and sell and also there is not need of maintaining inventory.

2. Brand Partnership

Brand partnerships are one of the best ways to earn money on TikTok. It is a kind of influencer marketing where a third-party brand will pay the content creator to promote the company's products or services. Through this, creators can make huge sums of money as brands pay pretty well.

3. Affiliate Marketing

With Affiliate Marketing, creators can earn money by promoting products and brands through the app. Creators can browse through TikTok’s marketplace, which will have thousands of 10,000 products, request samples from brands, and promote them in their videos and livestreams.

4. Go live on TikTok 

TikTok’s LIVE feature allows creators to monetize a live session. By activating the LIVE Gifts feature, content creators can collect virtual gifts from fans, including TikTok Diamonds, which can be redeemed for money.

5. Creating UGC for brands 

User-generated content (UGC) is another way to earn money as a creator. Brands looking to hire a UGC creator look for a creator’s ability to create high-quality and engaging content.

UGC creators get paid by brands to create TikTok content that authenticates true user-created content. Unlike brand partnership content, a UGC creator’s content is posted to the brand’s social media channels.

TikTok Creator Marketplace

TikTok Creator Marketplace is a platform where influencers can earn money. Here, content creators sell their content on the marketplace and earn income. Numerous brands and businesses meet up with creators and collaborate with them. Here’s how the process works on TMC: 

  • Brands and businesses join Creators Marketplace. 
  • They browse different categories and top content in each category. 
  • Contact the creator and ask for collaboration through the marketplace. 

How Many Likes Are Needed to Get Paid on TikTok?

TikTok does not pay creators based on the number of likes achieved but pays them based on the number of views. Though likes and views are equally important, the payment to a creator is not based on the views achieved. However, if there are more likes, it will make the video trending and engaging and help to get more views as well. So, likes and views go hand in hand and contribute to the success of the video. 

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