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Mu Sigma Inc. develops decision support system and data-driven analytics. The company offers marketing analytics, such as marketing measurement, product/customer segmentation and profiling, prospecting, RFM analysis, purchase likelihood analysis, cross-sell/up-sell analysis, loyalty/customer lifetime modeling, churn analysis/retention modeling, brand/customer equity analysis, customer satisfaction analysis, marketing mix modeling and optimization, and others. It also provides risk analytics, such as predictive modeling of claims, credit scoring, fraud detection and prediction, foreclosure prediction, rating structures, loss ratio analysis, risk based pricing, statistical analysis for FDA tri...


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