Marketing Questions and Answers updated daily – General Knowledge


Marketing Questions and Answers updated daily – General Knowledge



193 Marketing Questions and answers section with explanation for various online exam preparation, various interviews, General Knowledge Marketing online test. Marketing Questions with detailed description, explanation will help you to master the topic.

Marketing Questions

1. Reference group includes



SHOW ANSWER
Correct Ans:satisfied customer
Explanation:


2. One of the following is not included in the 7 P's of Marketing. Find the same



SHOW ANSWER
Correct Ans:Production
Explanation:


3. Home Loans can be best canvassed among



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Correct Ans:individuals wanting to buy a flat or house
Explanation:


4. CRM (Customer Relationship Management) is



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Correct Ans:a pre-sales activity
Explanation:


5. One of the following is not involved in the growth strategies of a company is



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Correct Ans:None of these
Explanation:


6. SME means



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Correct Ans:Small and Medium Enterprises
Explanation:


7. A successful 'Blue ocean strategy' requires



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Correct Ans:All of the above
Explanation:


8. Bancassurance can be sold to



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Correct Ans:all existing and prospective bank customers
Explanation:


9. Data mining means analyzing the data stored with



SHOW ANSWER
Correct Ans:the customers
Explanation:


10. Find the correct statement.



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Correct Ans:A mission statement is part of the company’s prospectus
Explanation:


11. Bank marketing and are same



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Correct Ans:transaction marketing
Explanation:


12. Marketing of services is known as



SHOW ANSWER
Correct Ans:transaction marketing
Explanation:


13. Labelling of the product contains information about



SHOW ANSWER
Correct Ans:‘1’, ‘2’ and ‘3’
Explanation:


14. Relationship Banking is



SHOW ANSWER
Correct Ans:relation with bankers and customers for retaining the customers
Explanation:


15. B2C stands for



SHOW ANSWER
Correct Ans:Business to Consumer
Explanation:


16. Cross-selling is the basic function of



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Correct Ans:all employers
Explanation:


17. Cross-selling is not effective for which one of the following product?



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Correct Ans:Pension loans
Explanation:


18. The target group for SME loans is



SHOW ANSWER
Correct Ans:all SSIs
Explanation:


19. Call Centre is an example of



SHOW ANSWER
Correct Ans:tale-marketing
Explanation:


20. Malls are example of



SHOW ANSWER
Correct Ans:retailer
Explanation:



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