Marketing Questions and Answers updated daily – General Knowledge



394 Marketing Questions and answers section with explanation for various online exam preparation, various interviews, General Knowledge Marketing online test. Marketing Questions with detailed description, explanation will help you to master the topic.

Marketing Questions

1. The most logical budget setting method is found in the list below. Which is it?



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Correct Ans:Objective-and-task method
Explanation:


2. One common misuse of marketing research findings in contemporary business is the
tendency for marketing research to :



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Correct Ans:become a vehicle for pitching the sponsor’s products
Explanation:


3. The choice between high markups and high volume is part of which of the following retailer
marketing decisions?



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Correct Ans:Pricing decisions
Explanation:


4. If a government uses barriers to foreign products such as biases against a foreign
company's bids, or product standards that go against a foreign company's product features, the
government is using



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Correct Ans:non-tariff trade barriers
Explanation:


5. All of the following factors can affect the attractiveness of a market segment EXCEPT



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Correct Ans:the likelihood of government monitoring
Explanation:


6. When personal interviewing involves inviting six to ten people to gather for a few hours with
a trained interviewer to talk about a product, service, or organization, the method is called :



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Correct Ans:focus group interviewing
Explanation:


7. A company is in the _____ stage of the new product development process when the
company develops the product concept into a physical product in order to assure that the
product idea can be turned into a workable product.



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Correct Ans:product development
Explanation:


8. The type of sales force structure in which the sales force sells along product lines is called a



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Correct Ans:product sales force
Explanation:


9. ____ is screening new-product ideas in order to spot good ideas and drop poor ones as
soon as possible.



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Correct Ans:Idea screening
Explanation:


10. Setting the promotion budget so as to match the budgets of the competition is
characteristic of which of the following budget methods?



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Correct Ans:Competitive-and-parity method
Explanation:


11. Techonological advances, shifts in consumer tastes, and increased competition, all of which
reduce demand for a product are typical of which stage in the PLC?



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Correct Ans:decline stage
Explanation:


12. Each salesperson is assigned to an exclusive area in which to sell the company's full line of
products or services in which type of sales force structure?



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Correct Ans:Territorial sales force
Explanation:


13. Costs that do not vary with production or sales levels are called :



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Correct Ans:fixed costs
Explanation:


14. The first modern environmental movement in the United States began in the



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Correct Ans:1960s and 1970s
Explanation:


15. The advantages of audience selectivity, no ad competition and personalization apply to
which type of media?



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Correct Ans:Direct Mail
Explanation:


16. Marketers are sometimes accused of deceptive practices that lead consumers to believe
they will get get more value than they actually do. ____ includes practices such as falsely
advertising “factory” or “wholesale” prices or a large price reduction from a phony high retail
price.



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Correct Ans:Deceptive pricing
Explanation:


17. In 1985, the Coca-Cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke. Analysts now believe that most of the company's problems resulted from poor marketing research. As the public demanded their “old Coke” back, the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market. Which of the following marketing research mistakes did coca-Cola make?



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Correct Ans:They defined their marketing research problem too narrowly
Explanation:


18. If your company were to make a product such as a suit of clothes and sold that product to
a retailer, your company would have sold to the _______market.



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Correct Ans:reseller
Explanation:


19. _____ has the advantage of being high in selectivity; low cost, immediacy, and interactive
capabilities



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Correct Ans:Online
Explanation:


20. If your company were to make light bulbs to be used in photocopies, you would most likely
be selling to a ______ market.



SHOW ANSWER
Correct Ans:business
Explanation:





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