WB Govt plans to get GI Tag for Four Traditional Bengali Sweets


West Bengal government is planning to get Geographical Indication (GI) tag for four traditional sweet delicacies of the state. These four traditional sweet delicacies are Moa of Jainagar, Sarpuria of Krishnagar, and Mihidana and Sitabhog of Burdwan.The four sweetmeats for which GI tags are being sought are ‘Moa’ of Jainagar, ‘Sarpuria’ of Krishnagar, and ‘Sitabhog’ and ‘Mihidana’ of Burdwan.The GI tag is necessary for these items to protect them from cheap imitations. It will also help preserve quality,” Mr. Aikat said at the inaugural programme of ‘Mishti Mela’ (sweet fair) in Malda district. Nine districts of the state participated in the two-day sweet fair in which ‘Langcha’ of Shaktigarh, ‘Chamcham’ of Belakoba, ‘Jalbhara’ of Hooghly, ‘Chhanabara’ of Murshidabad and ‘Ras-kadamba’ of Malda and other delicacies are on sale.