TCS became world’s most powerful IT Services brand

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Who: TCS
What: Became world’s most powerful IT Services brand
When: Announced on 3 February 2016

Tata Consultancy Services (TCS) on 3 February 2016 announced that it has been rated as the World’s Most Powerful Brand in IT Services by Brand Finance, the world’s leading brand valuation firm.

Scoring highly on a wide variety of measures such as familiarity, loyalty, staff satisfaction and corporate reputation, TCS emerged as the IT services industry’s most powerful brand with a score of 78.3 points earning it an AA+ rating.

TCS is also the fastest growing brand within its industry over the last six years. The company’s overall brand value has increased from $2.34 billion US dollars in 2010 (when the first evaluation of the TCS brand was conducted) to 9.04 billion US dollars in 2016, which shows a growth rate of 286 per cent.

Key highlights of Brand Finance Global 500 2016 Report

Disney is the world’s most powerful brand
Despite slowing sales, Apple is the world’s most valuable brand
Volkswagen brand value falls by $12 billion US dollars following emissions scandal
4 of the 10 fastest growing brands are Chinese
Strongest brands’ shares outperform the S&P 500 average

The World’s Most Powerful Brands (Top 10)

 

Rank

(brand strength)

2016

Rank

(brand value)

2016

Brand Sector Domicile Brand Value

2016

(USDm)

Brand

Strength

Index Score

(/100)

Brand

Rating

2016

1 24 Walt Disney Media US 31,674 92 AAA+
2 324 Lego Toys Denmark 4,520 92 AAA+
3 80 L’Oréal Conglomerate France 14,990 92 AAA+
4 58 PWC Commercial Services US 18,569 91 AAA+
5 288 McKinsey Commercial Services US 4,881 91 AAA+
6 29 Nike Apparel US 28,041 91 AAA+
7 79 Johnson’s Consumer Products US 15,115 91 AAA+
8 17 Coca-Cola Soft Drinks US 34,180 90 AAA+
9 72 NBC Media US S 16,103 90 AAA+
10 2 Google Technology US 94,184 90 AAA+

About Brand Finance

Brand Finance is the world’s leading brand valuation and strategy consultancy.

The company provides clarity to marketers, brand owners and investors by quantifying the financial value of brands.

It was founded in 1996 by David Haigh.