Who: Tata Motors
What: Signed Lionel Messi as Global Brand Ambassador
When: 2 November 2015
Tata Motors on 2 November 2015 signed Argentina’s football player Lionel Messi as Global Brand Ambassador for its passenger vehicles.
This is for the first time the passenger vehicle business will be undertaking an overall brand association campaign with a brand ambassador for the first time.
Further, Tata Motors will be the first Indian brand endorsed by the international sports icon.
As the brand ambassador, Messi will participate in the brand’s promotion campaign globally. To start with, Tata Motors will first roll-out the association campaign, #madeofgreat, to leverage brand potential of the company and Messi.
Lionel Messi is four consecutive times Best Player of the World. At present, he is the captain of Argentina football team
About Tata Motors
• It is India’s largest automobile company, with consolidated revenues of 42 billion dollars in 2014-15.
• It has operations in the UK, South Korea, Thailand, South Africa and Indonesia.
• It has iconic British brands-Jaguar and Land Rover under its ambit.
• Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.