Who: Future Group
What: Tied-up with Baba Ramdev’s Patanjali Ayurved
When: 9 October 2015
Retail major Future Group on 9 October 2015 tied-up with Baba Ramdev-promoted Patanjali Ayurved to sell the Patanjali’s FMCG products on its stores with plans for joint manufacturing in future.c
With this partnership, Patanjali’s FMCG products including staples, nutrition, hair care, skin care, dental care and toiletries will now onwards be also sold on Future Group’s Big Bazaar, KB’s and EasyDay outlets across India.
Moreover, Patanjali is also planning to launch products like pasta, oats, noodles, juices and muesli soon and is targeting to achieve 5000 crore rupees turnover this fiscal. It will also increase number of its production units in different parts of India including South India, Madhya Pradesh and Rajasthan, among others, without sharing investments details.
Kishore Biyani-led Future Group expects sales from Patanjali to the tune of 1000 crore rupees in the next 20 months. The Future Group stores chain is spread across 240 cities and receives 35 crore footfalls a year.