Who: Leslie Berland
What: Appointed as Chief Marketing Officer of Twitter Inc
When: 26 January 2016
Leslie Berland was on 26 January 2016 appointed as the Chief Marketing Officer (CMO) of Twitter Inc, an online social networking site. Before Berland’s appointment, the marketing operations was overseen by the Twitter’s CFO Anthony Noto.
Prior to this appointment, she was working at American Express (AmEx) as an executive vice-president of global advertising, marketing and digital partnerships.
About Leslie Berland
• Berland joined the American Express (AmEx) in 2005 and had overseen its advertising, sponsorships, media, content and brand identity.
• She also helped to create AmEx’s first social media strategies.
• Leslie Berland was placed at 6th position in Fast Company’s 100 Most Creative People in Business issue and also was included in Advertising Age’s Creativity 50 list.