Jayalalithaa launches Amma Call Centre


What : Launched Amma Call Centre
Who : Tamil Nadu Government
When :19 January ,2016

Tamil Nadu Chief Minister J Jayalalithaa today launched a round-the-clock call centre for ensuring fast response to grievances. The ‘Amma Call Centre’, which will work all through the year, was launched by the Chief Minister here through video-conferencing.

Named Amma Call Centre, this latest initiative is aimed at ensuring quick response to people’s grievances, where in they can dial toll-free number 1100 at any point of time in the day, a government release here said.

The Chief Minister’s Special Cell is already involved in addressing people’s issues by referring petitions and letters to departments concerned and this is an effort to further quicken the process, it said, PTI reported.

The details of the callers and the issues reported by them would be registered on computer and referred to the relevant department for action through e-mail, SMS and telephone, it said, adding, the callers will also be informed of the details through SMS like which department and official their issue had been referred to.

“The action taken on the grievance will also be shared with the caller through SMS,” the release said.

Equipped with latest technology like Computer Telephony Integration and Voice Logger System, the centre will initially handle upto 15,000 calls a day, with 138 operators recruited for the purpose. Their numbers will be expanded based on the requirement, the release added.

The development comes at a time when the government is already running many initiatives named after the chief minister, who is popularly known as Amma (mother) by her supporters. Amma Canteens, which provide subsidised food to the people, and Amma Mineral Water are some of the other initiatives.