Who: Idea Cellular
Where: South India
What: Launched 4G services
When: 23 December 2015
Idea Cellular on 23 December 2015 became the third mobile operator in India to launch 4G services in India. Earlier, Bharti Airtel and Vodafone India had launched 4G services in India.
Idea, the third largest mobile operator in terms of revenue and subscriber base, launched the 4G services across 75 towns in the 4 telecom circles of South India, namely Andhra Pradesh & Telangana, Karnataka, Kerala and Tamil Nadu.
Idea customers with 4G devices in these 75 towns can now start experiencing superfast speeds by simply upgrading their existing SIM cards to new 4G SIM cards.
The company intends to roll out of 4G Services in 6 more Telecom service areas from January to March 2016 and seeks to expand 4G footprint to 750 towns by June 2016 across 10 Telecom circles.
Idea Cellular currently holds 1800 MHz 4G spectrum in these 10 Telecom circles which cover 50% of telecom market but over 60% of Idea’s gross revenue.