What: Named Yahoo’s Personality of the Year
When: 21 December 2015
Search engine giant Yahoo on 21 December 2015 named Cowas the Personality of the Year 2015. The animal managed to top the list over other high-profile contenders for the spot in Yahoo’s list of 2015 Year in Review (YIR) for India.
As per Yahoo India, it all started after the announcement of beef ban in Maharashtra, which led to massive debates and arguments. The Beef Controversy was fuelled further by Dadri lynching and Award Wapsicampaign, and the cow soon became the icon of discussions on intolerance.
Bihar Chief Minister Nitish Kumar and Delhi CM Arvind Kejriwal were among the top newsmakers of 2015.
The rise of ISIS, 2015 World Cup, APJ Abdul Kalam’s demise, theSheena Bora Murder investigation and the Vyapam Scandal featured on the list of Most searched news / events in 2015.
In addition, Prime Minister Narendra Modi remained the Most Searched Politician in 2015 too.
Barack Obama’s India visit, AAP’s landslide victory in the Delhi elections,Lalitgate and Bihar’s Mahagatbandhan were among the Top 10 Political Moments of the Year.
Sunny Leone fetched the top position as the Most Searched Female Celebrity for the fourth year in a row. Katrina Kaif and Deepika Padukone took the second and third slots respectively.
Among the male celebrities, Salman Khan claimed the top spot, while singer-rapper Yo Yo Honey Singh came in second.
YIR offers a glimpse in the year’s top trends, happenings and events, which caught the imagination of internet users in India. The review is based on users’ daily search habits and a selection of what they read, recommended and shared most on Yahoo.