Amazon launched Tatkal initiative for small businesses


Who: Amazon Tatkal initiative for small businesses
What: Launched by Amazon
When: 17 February 2016

E-commerce giant Amazon on 17 February 2016 launched Amazon Tatkal, an initiative that enables small and medium businesses (SMBs) to go online and sell products on Amazon.

Amazon Tatkal offers registration, imaging and cataloguing services as well as basic seller training, all in about 60 minutes.

Starting with New Delhi, Amazon Tatkal will gradually pass throughout the nation, engaging with thousands of entrepreneurs, artisans, manufacturers and sellers and help them sell online on the spot.

Key highlights of Amazon Tatkal

Amazon Tatkal is a specially designed studio-on-wheels offering a suite of launch services including registration, imaging and cataloguing services, as well as basic seller training mechanisms.

It will enable thousands of interested sellers to start selling on Amazon in real time and experience the benefits of launching an online business.

Amazon Tatkal will visit seller-dense pockets across multiple cities in the country and engage with local businesses over the next several months.