Most Popular Instagram Hashtags In 2023, Check Out The Trending Instagram Hashtags Today
by A Maria Minolini | Updated Jan 24, 2023

What Are Instagram Hashtags?
A hashtag is a string of characters, letters, numbers, and emoji that is prefixed with the # symbol (for example, #NoFilter). They help organize content into categories and increase discoverability. The hashtags can be clicked. Anyone who clicks on an Instagram hashtag or uses the hashtag is just because to the search feature on Instagram will take them to a new page that will be enlisted all the posts the users have have been tagged with that hashtag for their work-related. Hashtags are essential for increasing your daily Instagram audience and reaching your content, and they will show your post on the website for the hashtag you used for the business. If you include a hashtag in your Story, it can also show in the associated hashtag the story contains, displayed on the hashtag page.
Most Popular Instagram Hashtags In 2023
Here are some brief summaries of the aforementioned trending HashTags.
#love - This is a popular hashtag for all love-related things, including relationships, friendships, and self-love.
#instagood - This hashtag is commonly used to showcase aesthetically pleasing content or make the user feel good.
#photooftheday - This hashtag highlights a particular photo that the user thinks is particularly noteworthy.
#fashion - This hashtag showcases fashion-related content, including outfits, makeup, and accessories.
#beautiful - This hashtag is used to describe things or people that are pleasing.
#happy - This hashtag is commonly used to showcase content that makes the user happy or joyous.
#cute - This hashtag is used to describe things or animals that are adorable or sweet.
#tbt - This hashtag stands for “Throwback Thursday” and showcases old photos or memories.
#followme - Users use this hashtag to encourage others to follow their accounts.
#picoftheday - This hashtag is similar to #photooftheday and highlights a particularly fantastic photo.
#me - Users often use this hashtag to showcase themselves or their personal brand.
#selfie - This hashtag is commonly used to showcase self-portrait photos taken by the user.
#like4like - Users often use this hashtag to request likes in exchange for likes on their own content.
#follow4follow - Users often use this hashtag to request followers in exchange for following back.
#instadaily - This hashtag showcases daily content, including photos, thoughts, and experiences.
#igers - This hashtag stands for “Instagrammers” and is used by users to connect with other Instagram users.
#instamood - This hashtag showcases the user’s current mood or emotional state.
#instalike - Users often use this hashtag to request likes on their content.
#followforfollow - This hashtag is similar to #follow4follow and is used by users to request followers in exchange for following back.
#instagram - This hashtag is used to show content that is related to Instagram itself.
#fun - This hashtag is commonly used to showcase fun content.
#smile - This hashtag is often used to showcase content that makes the user smile or brings them joy.
#friends - This hashtag showcases friendship-related content, including photos and memories.
#likeforlike - This hashtag is similar to #like4like, and users use it to request likes in exchange for likes on their own content.
#follow - Users often use this hashtag to encourage others to follow their accounts.
What Are The Trending Instagram Hashtags Today?
These are the top 50 hashtags on Instagram:
#love (1.835B)
#instagood (1.150B)
#fashion (812.7M)
#photooftheday (797.3M)
#beautiful (661.0M)
#art (649.9M)
#photography (583.1M)
#happy (578.8M)
#picoftheday (570.8M)
#cute (569.1M)
#follow (560.9M)
#tbt (536.4M)
#followme (528.5M)
#nature (525.7M)
#like4like (515.6M)
#travel (497.3M)
#instagram (482.6M)
#style (472.3M)
#repost (471.4M)
#summer454.2M
#instadaily (444.0M)
#selfie (422.6M)
#me (420.3M)
#friends (396.7M)
#fitness (395.8M)
#girl (393.8M)
#food (391.9M)
#fun (385.6M)
#beauty (382.8M)
#instalike (374.6M)
#smile (364.5M)
#family (357.7M)
#photo (334.6M)
#life (334.5M)
#likeforlike (328.2M)
#music (316.1M)
#ootd (308.2M)
#follow4follow (290.6M)
#makeup (285.3M)
#amazing (277.5M)
#igers (276.5M)
#nofilter (268.9M)
#dog (264.0M)
#model (254.7M)
#sunset (249.8M)
#beach (246.8M)
#instamood (238.1M)
#foodporn (229.4M)
#motivation (229.1M)
#followforfollow (227.9M)
What Are The Best Hashtags For Instagram For Likes And Followers?
These hashtags may not generate the most likes and followers, but Instagram producers nonetheless frequently utilize them to entice other users to interact with their posts and accounts.
#instagram
#instadaily
#LikeForFollow
#LikesForLikes
#LikeForLikes
#FollowForFollow
#LikeForLike
#FollowForFollowBack
#FollowBack
#FollowMe
#instalike
#comment
#follow
#PhotoOfTheDay
#fashion
#me
#love
#photography
#like
#followers
#follow4follow
#likes
#myself
#f
#l
#beautiful
#instagood
#smile
#bhfyp
#PicOfTheDay
The Popular Hashtags For Business To Business
#business (101M)
#entrepreneur (93M)
#success (82M)
#onlineshop (70M)
#smallbusiness (104M)
#marketing (69M)
#branding (38M)
#marketingdigital (39M)
#innovation (14M)
#ecommerce (12M)
#retail (8.2M)
#onlinemarketing (8M)
#contentmarketing (6.5M)
#marketingtips (6.2M)
#marketingstrategy (6M)
#marketingstrategy (6M)
#startups (5.3M)
#management (5.1M)
#businesstips (5.1M)
#software (5M)
#B2B (2.6M)
#instagramforbusiness (1.4M)
#b2bmarketing (528k)
#eventmarketing (408k)
#b2bsales (125k)
The Popular Business To Consumer Hashtags
#training (133M)
#smallbusiness (104M)
#business (101M)
#sale (95M)
#onlineshopping (85M)
#marketing (69M)
#marketingdigital (39M)
#promo (35M)
#socialmedia (32M)
#digitalmarketing (25M)
#startup (24M)
#socialmediamarketing (19.7M)
#sales (19M)
#advertising (15M)
#ecommerce (12.3M)
#networking (12.1M)
#onlinebusiness (11.4M)
#onlinemarketing (8M)
#smallbiz (7M)
#company (7.9M)
#startuplife (5.6M)
#contentmarketing (6.5M)
#socialmediatips (3.2M)
#marketplace (2.5M)
#b2c (350k)
#b2cmarketing (185k)
How To Find The Best Instagram Hashtags?
Instead of utilizing the same block of hashtags on each post, Instagram prefers that producers use various hashtags on different posts.
This requires creating a library of somewhat different hashtags or hashtag groups before selecting the ideal setting for each post.
Find out which hashtags are frequently used by other successful accounts in your sector or specialty by researching popular hashtags in those areas.
Use a hashtag-generating tool to find suitable hashtags based on terms associated with your content.
Think about using branded hashtags to establish a unified and identifiable presence on Instagram for your company or personal brand.
To determine which hashtags will increase the reach and interaction for your posts, test various them and monitor their effectiveness.
Creators named Kevin Systrom, and Mike Krieger had launched Instagram in 2010, basically which is a social media network for sharing photos, videos, and content from creators from worldwide, and now the app is known as Meta Platforms. Worldwide Content creators use this app to upload their daily content and other activities on media as it can be altered using filters, arranged by hashtags, and categorized by location. The public has approved huge followers for sharing their posts on their private and professional feeds. Users around the country can find many attractive and valuable videos of trending hashtags, and material like photos, follow each other's content, add their stuff to their professional page for more likes and to get famous, and browse other users' content to develop knowledge by tag and location.
About Instagram
SPECIFICATIONS | DETAILS |
App | |
Original authors | Kevin Systrom Mike Krieger |
Developers | Meta Platforms |
Initial release | October 6, 2010 |
Operating system | iOS Android Fire OS Microsoft Windows |
Size | 196.6 MB (iOS) 45.42 MB (Android) 46.5 MB (Fire OS) |
Available in | 32 languages |
Most Popular Instagram Hashtags In 2023 - FAQs
In 2010, Kevin Systrom and Mike Krieger launched Instagram, a social media platform for sharing photos and videos.
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