How to Run Facebook Ads? A Complete Guide

If you want to develop your business online, Facebook ads is one of the best ways to do it. Learn how to create a Facebook ad and the benefits involved in it.

by V Gomala

Updated Mar 30, 2024

How to Run Facebook Ads? A Complete Guide

Facebook Ads

When you advertise on Facebook, you can reach a huge number of people. This means your business can get views and you can gain many customers. Running ads on Facebook can bring more visitors and help you in every way. Plus, it can help you get more followers on your Facebook page, which can make your regular posts more popular.

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Facebook ads are useful because they're aimed at specific people, and can reach many people. With a good plan for your Facebook ads, you can make more people know about your brand and get more sales. Know how to create Facebook ads.

How to Run Facebook Ads?

It's easy to create and post an ad on Facebook. This is how it is done: 

Fix Your Aim

First, go to Facebook Ad Manager and click 'Create' under the campaigns section. A box will pop up where you choose what you want your ad to achieve, like getting more clicks or improving sales. Then, click 'Continue.'

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Name Your Campaign

Once you have picked your goal, give your ad campaign a name. You can also see tabs for creating different ad sets and individual ads.

Pick Your Audience

Choose who you want to see your ad based on things like age, location, and interests. Facebook will show you how many people match your choices.

Fix Your Budget

You can decide if you want to test different versions of your ad by clicking 'Get Started' for A/B testing. Then, set your daily or total budget and choose when you want your ad to run.

Choose Where Your Ad Shows Up

You can let Facebook decide where to put your ad, or you can pick specific places like Facebook or Instagram.

Create Your Ad

Now, it's time to make your ad. You can use an existing post, create a new one, or use a special tool called Creative Hub. It is a good idea to create a new post for your first ad. Once you have added tracking and checked everything, click 'Publish' to send your ad to Facebook for approval.

Now, you have to wait for Facebook t/o approve your ad before it starts showing to people.

How Much Does a Facebook Ad Cost?

The cost of advertising on Facebook can vary based on different things like budget and who you are targeting. Facebook uses an auction system to pick which ads to show. Here are some average costs:

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  • Per Click: You might pay around 26 to 30 cents each time someone clicks on your ad.
  • Per 1000 Impressions: This means how many times your ad is seen. On average, it can cost between $1.01 to $3.00 for every 1000 times your ad is shown.
  • Per Like: If you want people to like your page, it can cost anywhere from nothing to 25 cents for each like.
  • Per Download: If you are promoting an app and want people to download it, it could cost between nothing to $5.00 for each download.

These are just averages, and your actual costs might be different depending on your campaign.

Ad Formats on Facebook

There are different types of Facebook ads for businesses:

Carousel Ads

You can use up to 10 images or videos in carousel ads. This will be great for showing many products and people can get to know about different products. Each image or video can have its own message and link.

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Collection Ads

These are for online stores to turn Facebook users into customers. They usually feature a main image and three smaller ones. There are different types depending on what you want to achieve, like displaying products or talking about your brand.

Slideshow Ads

Facebook takes your image ads and turns them into a slideshow. It is a good way to get more views. You can give all the details about the product and it is a easy way to catch views.

Image Ads:

Image ads consist of just one image along with some text and a call to action. They are good for showcasing a single product. Keep the text short and make the image attractive.

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Video Ads

Video ads are like short commercials for your product or service. It is best to keep them short, under 30 seconds, so they don't annoy viewers. You want to interest them, not bother them.

Messenger Ads

Messenger ads appear in Facebook Messenger, where many people spend a lot of time. They are easy to notice and you can target specific audiences and let Facebook handle the rest.

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Advantages of Running a Facebook Ad

Here are some benefits of running a Facebook ad.

Target Specific Groups

Facebook knows a lot about its users, so you can aim your ads at certain types of people based on things like their age, interests, and where they live. This helps you reach the right customers.

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Reach Lots of People

Facebook has billions of users, so your ads can get seen by a huge audience. This means more people might discover your business.

Easy to Track

You can watch how well your ads are doing in real time. You can use tools like Facebook Pixel to see who is clicking on your ads and what they are doing afterward.

Affordable Marketing

You can decide how much money you want to spend on your ads. You can start with a minimum amount and see how it goes. But, bigger campaigns can cost more.

Disclaimer: The above information is for general informational purposes only. All information on the Site is provided in good faith, however we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information on the Site.

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