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Packt Publishing Walkin For Marketing Research Executive (Online Marketing)

Packt Publishing is an international IT book publishing company based in Birmingham, UK, and Mumbai, India. We specialize in publishing focused books on specific technologies and solutions.

The Marketing Research Executive position will be responsible for implementing complete marketing campaigns for Packt titles. This will involve developing and subsequently delivering comprehensive marketing plans to ensure that books receive maximum visibility online.

Title: Marketing Research Executive (Online Marketing)
Reporting: Online PR Team Leader
Location: MIDC, Andheri East, Mumbai

Key responsibilities:
The Marketing Research Executive will build up and manage relationships with websites that will generate a consistent and large number of visitors to www.PacktPub.com. The Marketing Research Executive will maximise traffic from websites by marketing Packts books, delivering a complete range of activities and promotions.

Research
Work with editorial teams to understand more about the book and its target audience
Research, identify and contact new communities to market Packts books.
Proactively search for User Groups related to Packts books and invite them on to the Packt User Group Program

Campaign Management
Develop and maintain marketing scorecards for each book
o Ensure research begins on time
o Prepare a per book campaign sheet
o Ensure that the Press Release for the book is prepared on time
o Ensure that the author and publisher is contacted before the marketing of a book to get a complete picture of the target audience of the book
o Ensure a base level of marketing activities are carried for each title
o Record activities and appropriate dates
o Communicate marketing calendars with editorial and publishers as appropriate

Communication
Work with authors to encourage marketing activities and use them as a source of book reviewers and appropriate websites
Encourage the author to publish information on his blog/website and other relevant sources such as forums, etc
Develop a list of individual contacts to write reviews on Amazon.com, Slashdot.org and other major review websites, sending them copies of our books in exchange for a review
Work with the marketing content team

Reporting
Record all daily activities in a Marketing Research Executive scorecard
Deliver a weekly report highlighting the activities carried out during the week
Deliver monthly reports detailing activities and traffic achieved that month
Preparing monthly reports for campaigns carried out during that month

Prerequisites to apply:
Must be a graduate.
Should be interested in working in the Online Marketing team
Should exhibit good research skills

QUALIFICATION CRITERIA

Experience             : 0 to 3 yrs.
Salary                      : Not specified
Job Location          : Mumbai, Mumbai Suburbs
Qualification           : Any Graduate, BCA, B Sc, B Com, BA, BBA

COMPANY DETAILS

Company Name      : Packt Publishing Pvt Ltd
Company Address : NA
Company Profile    : Packt is a fast growing international IT book publishing company based in Birmingham, UK and Mumbai, India. We are at the cutting edge of innovation in publishing with a unique strategy of publishing highly focused books on new and ground breaking technologies.

WALKIN DETAILS

Walkin Date            : 16 or 17 Sept 2014
Time                        : 10 am and 12 noon
Those who have applied for the same role in last three months need not apply.

Walkin Address      : Plot No 103, Arena House, Third Floor, Road no. 12. Opposite Saffron Spice Hotel, MIDC, Andheri (E), Mumbai- 400093, India.

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