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MICHAEL PAGE hiring Analyst-Marketing Analytics – September 05, 2014

Job Description Developing predictive models & targeting strategies to support Marketing efforts Building models using techniques specifically logistic regression, linear regression,cluster analysis,CHAID,market basket analysis Developing and execute a comprehensive cross sell

Retention and growth strategy for existing customers, both for assets & liabilities Designing and implementing a Customer Life Cycle Management (CLCM) program to improve customer service & brand experience, increase product penetration and control attrition Engaging with on-shore partners and business heads to execute analytics projects in line with business expectation

Desired Profile
The Successful Applicant As a successful applicant you should have: Extensive experience in marketing analytics Knowledge of retail financial services & products Aptitude for using statistical programming languages Proficiency in SAS and SQL Strong understanding of lending products from marketing, finance, risk and policy perspective Awareness of the financial services industry Strong analytical, technical and/or statistical skills


Experience             : 0 – 3 Years
Salary                      : Not specified
Job Location          : Delhi/NCR
Qualification           : Any Graduate


Company Address : NA
Company Profile    : About our Client Our client is a large MNC Financial Services firm with significant growth plans for the India region, our client is embarking on the next stage of the development of their Analytics setup based out of Delhi NCR. As part of growth of their captive centre, they are looking for an Analyst – Marketing Analytics to lead their analytics team based out of Delhi NCR supporting global geographies. They are looking for a highly talented, innovative and collaborative leader to grow the team of analytics professionals.

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