We believe that design is not a mean to an end. It is something that stays with you. It is something that helps a user navigate and understand a product in it's utmost simplicity and clarity. As a designer, we need someone who understands that subtle does not have to be boring and vibrant does not have to be tacky. Someone who knows that when it comes to designing, things aren't always #00000 and #FFFFFF but it's all the shades in between. An icon, a font, a logo, how the information flows and tells a story is what leaves a lasting impression on any user. So we need you to do just that. Keeping our users (who are artists just as yourself) in mind, we need you to create, innovate and evolve the design as we go forward. But here is the catch; our users come from all walks of life. A folk artist from a rural area to a hep band from a metropolitan city and that is where designing gets tricky. It can neither be underwhelming or overwhelming for one or the other. It needs to resonate through out the whole spectrum. So are you up for it? If yes, then lets get into detail of what will your role be like:
Create & determine the layout, font color, font type, pictures and other visual aspects of a website.
Create sketches and samples of potential layouts for the website, before designing the finished product.
Possess a keen eye for detail and the ability to express creative ideas as well as understanding new fads and trends.
Understand our target audience and how best to reach that audience through artistic work.
Produce and deliver various high quality, design-savvy print and web design collateral (graphics, email campaigns, etc.) in accordance with the requirements of the project.
Present and articulate the rationale for design solutions based on best practices and current industry standards
Collaborate closely with the marketing team to ensure that designs push the envelope, yet are technically feasible
Create and maintain design assets for existing website and maintain design assets on Confluence
Design and deploy email campaigns based on best practices that adhere to our brand style guidelines
Deliver digital presentations with balanced content and design using a consistent design style
Manage web and digital marketing deliverable timelines, clearly communicate dependencies, and manage expectations of team.
Contribute to marketing strategy through team brainstorms; via leading usability and user testing; and through creative testing.
Design and layout of electronic and print materials for all programs and events (flyers, posters, banners, collaterals, logos, invitations, postcards, newsletters, newspaper ads, etc.)
How will you be able to achieve the above?
The following qualifications will assist the successful candidate in carrying out these responsibilities:
Excellent working knowledge of graphic designing software like Photoshop, Coreldraw, Illustrator,Flash etc.
Knowledge of any programming language like PHP, HTML and CSS will be an added advantage
Should be able to develop marketing collateral, infographics, banners for social media submissions also.
Minimum 2 years of experience in the field of graphic and web designing or experience of visual designing one full web product.
We would prefer someone who has:
Strong understanding of user-interface, user centered design and usability principles, as well as web standards, responsive design, and cross-browser compatibility. Experience optimizing images and web pages for optimal user experience.
Experience creating innovative social campaign creative, dynamic display ads and mobile-friendly emails.
Effective verbal and written communication skills and the ability to interact professionally with a diverse group of users and support staff.
Exceptional conceptual and creative skills.
Self-managed and able to work collaboratively in team environment.
Champion for change - open and flexible to ever-changing processes, and possesses strong organizational skills.
Hands-on knowledge and understanding of:
Development of HTML/CSS that matches a Photoshop design layout, and thorough understanding of how mock-ups translate to code.
Social Media platforms such as Facebook, Twitter, Instagram, YouTube, and Pinterest, and best practices for deploying creative, text, and video on each platform.
Deep understanding of and experience developing and promoting a strong, transformative brands.