Syndicate Bank Recruitment 2023 Chief Marketing Officer vacancy online application form at syndicatebank.in - News

Syndicate Bank, a leading Public Sector Bank, with Pan India Branch Network having Registered Office at Manipal, invites applications from Senior Executives to fill following position on contractual (3 years) basis

1. Qualification: The candidate should essentially have Master's degree in Business Administration in any discipline from a recognized university or a reputed Institute. Preference will be given for specialization in marketing in MBA

2. Experience: The candidate applying for the CMO post should have relevant domain knowledge and 10 years well-rounded marketing or business development experience in positions of responsibility-with a focus on marketing expansion as well as three to five years of experience in a leadership role in a Bank. The candidate must have adequate knowledge of analytics and usage of data. The quantum of business managed in the previous assignment by the CMO to be mentioned.

3. Roles & Responsibilities: 

i) To develop high level marketing and brand strategy in line with the strategic vision of the organisation. To plan, direct and coordinate marketing budgets in accordance to organisational goals. To develop and strengthen Bank's unique and compelling voice to build brand awareness, relevance, reputation and esteem among target audience and to ensure that brand standards are maintained across all channels through internal and external communication, PR and brand activities.

ii) To ensure that the brand is strong and consistent in every marketing tactic and that the Bank's achievements, milestones, new launches and its success stories are communicated with passion, creativity and impact through various communication channels. To Generate Revenue: The CMO is also responsible to generate revenue by increasing sales through successful marketing for the entire organisation, using market research, pricing, product marketing, marketing communications, advertising, public relations and corporate social responsibility activities. vi) To lead communication team to create a best in class social media presence that empowers stakeholder to spread the Bank's brand virally.

4. Period of Contract: i) The term of office of the holder of the post shall be for 3 years, initially, extendable at the discretion of the Bank. The contract period will commence from the date he/she assumes the position as CMO in the Bank. ii) The contract can be terminated at one months' notice on either side or on payment/surrender Of one month's compensation amount in lieu thereot

5. Remuneration: The compensation package would comprise of fixed and variable components but not a limiting factor for suitable candidate and negotiable. ii) Apart from above compensation package the CMO will not be entitled to any other perquisites, facilities/benefits etc from the Bank. iii) The CMO Travelling expenses / Halting allowance and eligibility for stay in hotel while on official duty, outside the Head Quarters,