Union Government launches online marketing platform Mahila E-HAAT

Posted on:08 Mar 2016 09:42:03
Union Government launches online marketing platform Mahila E-HAAT
08 March 2016 Current Affairs: Union Minister of Women and Child Development, Maneka Sanjay Gandhi launched “Mahila e-Haat”, an online marketing platform for women here Monday. Mahila e-Haat is a unique online platform where participants can display their products. It is an initiative for women across the country as a part of ‘Digital India’ and ‘Stand Up India’ initiatives of Prime Minister, Shri Narendra Modi.Secretary WCD, Shri V. Somasundaran said that the Mahila E-Haat will help to meet the goal of financial inclusion of women and it is a big step forward for empowerment of women.Mahila E-Haat is an initiative for meeting aspirations and need of women entrepreneurs which will leverage technology for showcasing products made/manufactured/sold by women entrepreneurs. They can even showcase those services being provided by them which reflect creative potential e.g. tailoring. This unique e-platform will strengthen the socio-economic empowerment of women as it will mobilize and provide better avenues to them. More than 10000 Self Help Groups (SHGs) and 1.25 Lakh women beneficiaries would be benefited from the day of launch of the site itself. Participation in e-Haat is open to all Indian women citizens more than 18 years of age and women SHGs desiring for marketing their legal products/services after indemnifying RMK from any or all acts of transaction.The e-Haat is expected to result in paradigm shift enabling women to exercise control over their finances. The entire business of e-Haat can be handled through mobile phone. The product, along with photograph description, cost and mobile no./address of the participants will be displayed on the e-Haat enabling direct contact between sellers/service providers and buyers

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