December 2016 Current Affairs

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Union Government announces new Print Media Advertisement policy

Union Government announces new Print Media Advertisement policy
11 June 2016 Current Affairs: The Union Information and Broadcasting ministry has framed a New Print Media Advertisement Policy for Directorate of Advertising and Visual Publicity (DAVP). The objective of the policy is to promote transparency and accountability in issuing of advertisements in print media.

It focuses on streamlining release of Government advertisements and to also promote equity and fairness among various categories of newspapers and periodicals. For the first time it has introduced a New Marking System for newspapers to incentivize Newspapers. The system is based on 6 objective criteria with different marks each of them. 

The newspapers will be able get benefit from new system who have better professional standing and get their circulation verified Audit Bureau of Circulations (ABC) or Registrar of Newspapers for India (RNI). DAVP will release advertisements to newspapers based on marks obtained by each newspaper. This will also ensure transparency and accountability in the release of advertisements by DAVP. 

For payment and adjustment of Bills, it mandates that DAVP will release payment of advertisement bills in the name of newspaper or company account directly through ECS or NEFT. The policy has classified newspaper and journals into three categories namely 

 Small : publishing upto 25,000 copies per day,

Medium : between 25,001 and 75,000 copies 

Big : 75,000 copies or more.

DAVP : It is the nodal agency of the Union Government for advertising on behalf of various Ministries and Departments which are funded by the government.


December 2016 Current affairs

November 2016 Current affairs
30 NOV
NEWS
29 NOV
NEWS
28 NOV
NEWS
26 NOV
NEWS
25 NOV
NEWS
24 NOV
NEWS




October 2016 Current affairs
31 OCT
NEWS
27 OCT
NEWS
26 OCT
NEWS
25 OCT
NEWS
24 OCT
NEWS
22 OCT
NEWS

September 2016 Current affairs
30 SEP
NEWS
29 SEP
NEWS
28 SEP
NEWS
27 SEP
NEWS
26 SEP
NEWS
24 SEP
NEWS

August 2016 Current affairs
31 AUG
NEWS
30 AUG
NEWS
29 AUG
NEWS
27 AUG
NEWS
26 AUG
NEWS
25 AUG
NEWS



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