Unilever Plc acquires Swedish firm Blueair


Posted on:17 Aug 2016 18:07:22

Unilever Plc acquires Swedish firm Blueair
17 August 2016 Current Affairs: Unilever, the parent company of Hindustan Unilever (HUL), on 16 August 2016 acquired Swedish firm Blueair for an undisclosed sum. Blueair is a leading player in mobile air purification technology.With this deal, Unilever will make its foray in air purification, a move that will complement its existing water purification business.

However, Blueair will continue to operate under its existing brand name in all its markets in Sweden, China, the U.S., Japan, South Korea and India. This acquisition will help widen the reach of Blueair purifiers. 

Blueair : Blueair is one of the largest makers of premium air purifiers in China, the US, Japan, South Korea and India. 

Blueair was unveiled 20 years ago with the mission to start a clean air revolution by bringing people the world’s best air purifiers.Blueair’s air purifying products remove up to 99.97 percent of all contaminants from the air, including hazardous sooty particles, allergens and viruses.

It launched its operations in India in May 2015 and aims to make India one of its top three markets globally in five years.


Subscribe to Current Affairs

Enter your email to get daily current affairs

Current Affairs May 2017

29 MAY
NEWS
27 MAY
NEWS
26 MAY
NEWS
25 MAY
NEWS

Current Affairs April 2017

29 APRIL
NEWS
28 APRIL
NEWS
27 APRIL
NEWS
26 APRIL
NEWS

Current Affairs March 2017

31 MARCH
NEWS
30 MARCH
NEWS
29 MARCH
NEWS
28 MARCH
NEWS