Twitter partners with ICICI Bank for advanced customer care

Posted on:29 Dec 2016 09:48:44
Twitter partners with ICICI Bank for advanced customer care
29 December 2016 Current Affairs: Twitter and ICICI Bank announced a partnership on Wednesday that is aimed at integrating additional digital customer care support features to benefit customers with direct online response to their queries and feedback in real-time.

The social networking platform said ICICI Bank is the first bank in India to implement the new features to its Twitter account @ICICIBank_Care for social customer care.

The profiles of businesses who have enabled ‘Receive Direct Messages from anyone’ as well as that they The profiles of businesses who have enabled ‘Receive Direct Messages from anyone’ as well as that they provide support will also display a more prominent button to start a Direct Message so people know the business offers support privately.

 Businesses can now clearly communicate which of their company accounts provides support on Twitter. The ‘Provides Support’ indicator will show up when people search for a business, mention a business in a Tweet, or find a business in Direct Messages. 

Additionally, businesses can display hours of availability on their profile to help set people’s expectations for when the business is likely to reply, Twitter stated. It added that businesses can now add a deep link to their Tweet that automatically displays a call to action button, which allows the customer to send the business a direct message, quickly and easily. 

 

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