Tata Motors signs up Akshay Kumar as brand ambassador for commercial vehicles
Posted on:28 Dec 2016 09:49:27
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28 December 2016 Current Affairs: Tata Motors roped in Bollywood star Akshay Kumar as brand ambassador for its commercial vehicle (CV) business unit.
Indian cinema's 'original Khiladi' will make his blockbuster entry in this new role at the launch of Tata Motors' latest offering in commercial vehicles, slated in January 2017
Tata Motors' association with Kumar for commercial vehicles will be supported by a multi-media campaign, beginning in the first week of January 2017
Besides products and solutions, he will be actively involved in a host of innovative marketing and customer experience initiatives to be rolled out by Tata Motors.
The Tata brand is one that most of us have grown up with and now to be associated with them is indeed an honour. No one understands Indian trucking better than the Tatas and there couldn't have been a better and more apt brand to promote.
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