Tata becomes Indias most valuable brand for 2019 according to Brand Finance India 100 2019 report

Last Updated: July 20, 2019

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Tata becomes Indias most valuable brand for 2019 according to Brand Finance India 100 2019 report
20 July 2019 Current Affairs: According to the London-based consultancy Brand Finance annual report , “Brand Finance India 100 2019”, “
Tata” become India’s most valuable brand for the second straight year in 2019 the brand value of $19.6 billion.
The followed by LIC(Life Insurance Corporation) (2nd )with $7.3 billion and Infosys (3rd )$6.5 billion.
The  brand value of  Tata increased to 37% with $19.6 billion
It is the highest in the top 25 compared to $14.23 billion in 2018.
TATA group’s brand present across autos, IT services, steel, and chemicals.
Brand Finance, calculates the value of brands based on the ‘royalty relief approach estimates likely future sales that are attributable to a brand based on the royalty rate.It also ranks brands based on its strength & performance with its competitors.

About TATA group:
Founder: Jamsetji Tata
Headquarters: Mumbai, Maharashtra,
Chairman : Natarajan Chandrasekaran

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