SBI Rebrands Corporate Website as bank.sbi

Posted on:21 Feb 2017 09:19:13
SBI Rebrands Corporate Website as bank.sbi
21 February 2017 Current Affairs: The country’s largest lender State Bank of India (SBI) rebranded its corporate website as “bank.sbi” from the earlier “sbi.co.in” on February 19, 2017.

Now bank.sbi is the highest domain protocol commonly known as generic top level domain (gTLD).

With this, SBI has become the first banking organization in India to adopt gTLD for its internet presence.

The adoption of gTLD will enable SBI to use its corporate name .sbi as their website’s top-level identifier instead of using “.com” or “.co.in” as domains.

The existing web address will remain active till customers become familiar with operating through the new address.

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