Ranveer Singh becomes new ambassador of Thums Up campaign
Posted on:30 Dec 2016 09:47:02
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30 December 2016 Current Affairs: Coca-Cola India has signed Bollywood actor Ranveer Singh as brand ambassador for its Thums Up brand.
The company has launched new thematic campaign starring Ranveer Singh in its 'Toofani' series, Coca-Cola India said in a statement, nearly four months after ending association with Bollywood superstar Salman Khan.
Coca Cola India and Khan had issued a joint statement confirming their parting of ways as the actor was committed to an existing relationship with a daily TV show, which this year happens to be sponsored by a brand that competes with the Coca-Cola India product portfolio .
The new Thums Up campaign has been conceptualised by team Leo Burnett.
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