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Randstad Employer Brand Research 2019 reported Amazon India most attractive employer brand

Last Updated: June 19, 2019

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Randstad Employer Brand Research 2019 reported Amazon India most attractive employer brand

Randstad Employer Brand Research 2019 reported Amazon India most attractive employer brand

19 June 2019 Current Affairs: According to the Randstad Employer Brand Research (REBR) 2019 reported that Amazon India, the E-commerce giant, is the most attractive employer brand in the country.  Amazon scored high on financial health, utilisation of latest technologies and a strong reputation.
The top 10 most-attractive employer brands in India for 2019 are:
1st-Amazon India
2nd-Microsoft India
3rd-Sony India
4th-Mercedes-Benz
5th-IBM
6th-Larsen & Toubro
7th-Nestle
8th-Infosys 
9th-Samsung
10th-Dell

Findings of the report:
REBR covered 75% of the global economy with 32 participating countries and more than 2,00,000 respondents worldwide. 
The research found that the top driver for the Indian workforce while choosing an employer are:
♦ salary
♦ employee benefits
♦ work-life balance
♦ job security
It also said that 55% of Indians prefer to work for a large multi-national corporation, only 9% preferred start-ups.
The preference for MNCs can be strongly attributed to job security, financial health and career progression opportunities that these organisations are able to offer their employees.
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