Paytm Unveils Online Shopping App Paytm Mall

Posted on:28 Feb 2017 09:31:51
Paytm Unveils Online Shopping App Paytm Mall
28 February 2017 Current Affairs:  Leading E-Commerce firm, Paytm launched its new application on Android under the name Paytm Mall and a website called paytmmall.com on February 27, 2017.

The Paytm Mall app aims to offer a combination of the Mall and Bazaar concepts to Indian consumers for online shopping.

Paytm Mall will focus on structured categories and brand authorised stores. It will also be focusing on electronics, top fashion brands and FMCG categories.

Paytm Mall would also have a section called Paytm ‘Bazaar’ that will focus on fashion, home furnishing and goods from small sellers.

Paytm Mall will feature 68 million products across categories such as fashion, electronics, consumer durables and home furnishings from about 140,000 sellers.

Only trusted sellers passing strict quality guidelines and qualification criteria will be allowed on the ‘Mall’.

Paytm Mall is an One97 Communications entity in which Alibaba will own more than 40 percent stake and making way for direct entry into the local online retail market.

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