Paytm, The First E-Commerce Company To Become ASCI Member

Posted on:30 Mar 2017 15:17:31
Paytm, The First E-Commerce Company To Become ASCI Member
30 March 2017 Current Affairs: India's fast-growing e-commerce industry Paytm is all set to become a member of the self-regulatory voluntary organization Advertising Standards Council of India (ASCI) from April, 2017.

This action is significant because, in recent years, advertising violations by e-commerce companies, which are big spenders on television, print and digital media, have been on the rise.

IMPORTANT NOTES:

1) Paytm is the first e-commerce company to become ASCI member

2) Paytm is a 100% subsidiary of One97 Communications

3) Paytm has set up a new company named Paytm Financial Services

4) Founder and CEO of Paytm : Vijay Shekhar Sharma.
India's fast-growing e-commerce industry Paytm is all set to become a member of the self-regulatory voluntary organization Advertising Standards Council of India (ASCI) from April, 2017.

This action is significant because, in recent years, advertising violations by e-commerce companies, which are big spenders on television, print and digital media, have been on the rise.

IMPORTANT NOTES:

1) Paytm is the first e-commerce company to become ASCI member

2) Paytm is a 100% subsidiary of One97 Communications

3) Paytm has set up a new company named Paytm Financial Services

4) Founder and CEO of Paytm : Vijay Shekhar Sharma.

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