30 March 2017 Current Affairs: India's fast-growing e-commerce industry Paytm is all set to become a member of the self-regulatory voluntary organization Advertising Standards Council of India (ASCI) from April, 2017.
This action is significant because, in recent years, advertising violations by e-commerce companies, which are big spenders on television, print and digital media, have been on the rise.
1) Paytm is the first e-commerce company to become ASCI member
2) Paytm is a 100% subsidiary of One97 Communications
3) Paytm has set up a new company named Paytm Financial Services
4) Founder and CEO of Paytm : Vijay Shekhar Sharma.