27 April 2016 Current Affairs GK: Patanjali Ayurved, the FMCG venture promoted by yoga guru Ramdev, will invest over Rs 1,150 crore in the current fiscal to set up six processing units and one R&D center as it chases a turnover of Rs 10,000 crore this year.
The company is looking at doubling its turnover to Rs.10,000 crore in the current fiscal and these units will come up in Assam, Madhya Pradesh, Uttar Pradesh, Maharashtra, Haryana and Uttar Pradesh.We are looking at setting up units in drought-hit areas such as Vidharbh in Maharashtra and Bundelkhand region in Uttar Pradesh and Madhya Pradesh. At least four of these units will become operational by the end of this fiscal .The company is also working towards increasing its exports and enhance online presence.Haridwar-based firm has created four verticals - Home Care, Natural Cosmetics and Health Care, Natural Food and Beverages and Health Drink - as a strategy to expand and consolidate distribution network.
It has a network of over 4,000 distributors, 10,000 stores and 100 Patanjali mega marts pan India.He further added Patanjali would spend around Rs 500 crore on cow protection and research center and setting up world class universities for vaidik education.
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