December 2016 Current Affairs

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Narendra Modi to be mascot of Incredible India campaign

Narendra Modi to be mascot of Incredible India campaign
10 November 2016 Current Affairs: The Union Tourism Ministry is all set to name Prime Minister Narendra Modi as the mascot of its ‘Incredible India’ campaign.

The position was lying vacant since Aamir Khan’s ouster as the campaign’s brand ambassador in January 2016 for his remarks on Indian intolerance. Names of Bollywood superstars, Amitabh Bachchan and Priyanka Chopra were doing rounds as likely contenders of the role. 

Prime Minister Narendra Modi has a strong standing and his success story has been widely popular among people in India as well as abroad.  He has visited a host of countries after his appointment. 

Tourism inflow from countries visited by the Prime Minister post his appointment like the US, Germany, Fiji, Brazil, UK, Myanmar and Australia has witnessed a significant jump.

The ministry plans to release a video footage of Modi speaking on tourism in India and abroad.

The footage will be taken from the speeches delivered by the Prime Minister on tourism during the last two and a half years.It will also include sections from radio and audio releases and videos where Modi has spoken on nation’s uniqueness and diversity.

It is expected to get released within 45-50 days, coinciding with the peak tourist season. 

Conceptualised in 2002 by V Sunit and Amitabh Kant, Joint Secretary, Ministry of Tourism, it is the first marketing initiative of its kind. Its main objective is to create a distinctive identity for the country. 

The campaign successfully established India as a high-end tourist destination, generating a 16% increase in tourist traffic in the first year itself.


December 2016 Current affairs

November 2016 Current affairs
30 NOV
NEWS
29 NOV
NEWS
28 NOV
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26 NOV
NEWS
25 NOV
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24 NOV
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October 2016 Current affairs
31 OCT
NEWS
27 OCT
NEWS
26 OCT
NEWS
25 OCT
NEWS
24 OCT
NEWS
22 OCT
NEWS

September 2016 Current affairs
30 SEP
NEWS
29 SEP
NEWS
28 SEP
NEWS
27 SEP
NEWS
26 SEP
NEWS
24 SEP
NEWS

August 2016 Current affairs
31 AUG
NEWS
30 AUG
NEWS
29 AUG
NEWS
27 AUG
NEWS
26 AUG
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25 AUG
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