Myntra appoints Virat Kohli, Anushka Sharma as first brand ambassadors

According to the 2018 Duff & Phelps celebrity brand valuation report, Virushka are the biggest power couple in terms of brand promotions after Deepika Padukone and Ranveer Singh.
Akarsh Phanindra

Updated: May 06, 2019 05:37:19 pm

Myntra appoints Virat Kohli, Anushka Sharma as first brand ambassadors

06 May 2019 Current Affairs:Flipkart-owned fashion e-commerce platform Myntra appointed Virat Kohli and Anushka Sharma as its first ever official brand ambassadors.
Myntra launched an integrated campaign called ‘Go Myntra-lala’ to promote the brand. Advertising agency McCann Worldgroup from Bengaluru has created the television campaign.
Anushka Sharma is a Bollywood actress and Virat Kohli is a famous cricket player. The couple has worked as brand ambassadors together for brands including Head and Shoulders and Manyavar.
About Myntra:
♦ Parent organization: Flipkart
♦ Founded: 2007
♦ Headquarters location: Bengaluru
♦ Founders:  Mukesh Bansal, Vineet Saxena, Ashutosh Lawania
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