Microsoft signs Adobe for Azure cloud computing services

Posted on:29 Sep 2016 09:36:40

Microsoft signs Adobe for Azure cloud computing services
29 September 2016 Current Affairs GK: Tech giants Microsoft and Adobe has announced a major partnership to promote the use of each other's cloud-computing tools among their mutual customers. 

The deal follows a pact last year that linked some Adobe products to Microsoft's customer relationship management tools. 

Cloud-computing, a growing business in which companies increasingly turn to rented, web-based infrastructure to run their software instead of their own back room servers, has a been a showcase of Microsoft's newfound willingness to partner with erstwhile competitors. 

Under the new deal, the maker of Photoshop will use Microsoft's network of on-demand data storage and processing power to run its web-based digital media and marketing software. 

Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences. 

Microsoft itself will now make the Adobe Marketing Cloud its preferred marketing service for Dynamics Enterprise 365 and the two companies will collaborate on data integrations that will make it easier for their users to work across the two services.

Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences. 

 

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