Mahendra Singh Dhoni becomes brand ambassador of Exide Life Insurance


Posted on:24 Jun 2016 09:26:46

Mahendra Singh Dhoni becomes brand ambassador of Exide Life Insurance
24 June 2016 Current Affairs: Exide Life Insurance has announced that they have signed India's ODI and T20 cricket captain Mahendra Singh Dhoni as a brand ambassador. 

Dhoni represents a unique blend of skill, commitment and stability which are all personality traits that are relevant to the life insurance category. As a life insurance company, we believe that long term relationships build trust, and Mahendra Singh Dhoni is a perfect embodiment of that belief. Dhoni has appeal that cuts across geography, gender and age groups.

Private life insurer Exide Life Insurance commenced operations in 2001-02 and is head quartered in Bengaluru. The company is 100% owned by Exide Industries Limited. During the financial year 2015-16, the company achieved total Premium Income of over Rs 2,000 crore.

Exide Life Insurance Company : Exide Life Insurance Company Limited formerly ING life insurance, is an insurance company operating in the life insurance sector. They have a broad category of plans such as Savings and Investment plan, Protection plan and retirement and pension plans.Exide industries (owned by Raheja group) have 100% stake in Exide life Insurance,making it a 100% Indian owned Life Insurance company besides LIC.

The company as ING Life Insurance came into existence in the year 2001 and transited as Exide Life Insurance in 2014 under the leadership of its MD and CEO Kshitij Jain.They are currently headquartered in Bangalore, serving over 10 lakh customers pan India and are managing over 8800 crore assets.


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