London Ranked first in 2017 World’s Best City Brands
Posted on:16 Nov 2016 10:55:13
16 November 2016 Current Affairs GK: A new global study by place branding and travel and tourism experts Resonance Consultancy reveals London, Singapore, New York and Paris as the world’s best city brands.
The 2017 World’s Best City Brands report evaluates global principal cities with a metropolitan population of 2 million or more and capital cities with a population of 1 million or more. For each city, the Resonance ranking considers both statistical performance and qualitative evaluations by locals and visitors, using their evaluation of experiences on social media via the comments, images and reviews they share with family, friends and people around the world. Resonance grouped 20 areas of evaluation into the six core categories of Place, Programming, Prosperity, Product, People and Promotion.
The 2017 World’s Best City Brands Report was released during a breakfast briefing by Resonance President Chris Fair at World Travel Market in London on November 8.
Top ten cities : London (1), Singapore (2),New York (3),Paris (4),Sydney (5) ,Amsterdam (6),Los Angeles (7) ,Tokyo (8) ,San Francisco (9),Toronto (10)
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