LAVA International announces MS Dhoni as its Brand Ambassador
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Posted on:12 Apr 2016 17:44:02
12 April 2016 Current Affairs: A Noida based handset manufacturer Lava International has announced the Indian's limited over captain Mahendra Singh Dhoni as it's new brand ambassador. This step has been taken to strengthen its brand in India.The contract value was not disclosed by company. The company has set up its first manufacturing plant in Noida (UP) and plans to invest Rs.2,615 crore to raise its annual production capacity to 216 million phone sets. The present plant of the company in Noida is aligning itself with the Government of India’s ‘Make in India’ initiative.According to VP of the Lava International Mr. Solomon Wheeler, to bringing him on board strengthens our resolve to offer trusted and reliable products and services to all our consumers at all times. Lava International was established in the year 2003 as Pacetelation Communications. In 2009, the company was renamed Lava International. The company had launched the world's first Intel chip-based smartphone and achieved the revenues of $1.2 billion in fiscal 2014-15. Recently, Lava was declared as the most trusted smartphone brand in product quality and after sales service amongst all Indian mobile handset brands by Silicon India. The brand also bagged the “Best Customer experience team of the year award” in consumer goods category in 9th Loyalty and Customer Experience Awards conducted by Kamikaze B2B media.The company also has overseas operations in Thailand, Nepal, Bangladesh, Sri Lanka, Pakistan, Indonesia, Mexico, the Middle East and Russia. The company is the number 1 smartphone brand in Thailand. Lava is the only company in the emerging ecosystem outside of China to have an end to end control on product design, development, testing and manufacturing.
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