Kerala Tourism on 21 July 2016 won two Gold Gongs at the Pacific Asia Travel Association (PATA) Awards.Kerala Tourism bagged the award in recognition of its trend setting marketing initiatives, which have given a boost to the state's profile as a must-visit destination.The awards were in the categories of Travel Advertisement Broadcast Media and E-Newsletter, which were grabbed by the successful Visit Kerala television commercial campaign and the popular Kerala Tourism E-Newsletter, respectively.The awards will be presented at the PATA Gold Awards Luncheon and Presentation on 9 September 2016 in Jakarta, Indonesia.In 2015, Kerala Tourism was also awarded PATA Gold in the Heritage and Culture category for Muziris Heritage Project.The Pacific Asia Travel Association (PATA) is a membership association.It works to promote the responsible development of travel and tourism in the Asia Pacific region.In 2011, PATA celebrate its 60th anniversary with a series of activities and events focused around the theme Building Tourism.
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