Kansai Nerolac ties up with Gujarat Lions for IPL Season 9
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Posted on:09 Apr 2016 14:33:02
09 April 2016 Current Affairs: Kansai Nerolac Paints Ltd (KNPL) has signed up with the Gujarat Lions franchise as associate sponsor for the ninth edition of the Indian Premier League which will begin on April 9, 2016. Gujarat Lions, captained by Suresh Raina, is one of the two debutant teams this IPL season, and has a mix of experienced and fiery young players such as Brendon McCullum, Ravindra Jadeja, Dwayne Bravo, Dale Steyn, Aaron Finch and India U-19 captain Ishan Kishan to name a few. Gujarat Lions will battle it out against seven other teams for the title of ‘Indian Premier League Champions 2016.The association between Kansai Nerolac and Gujarat Lions follows some aggressive advertising by the brand during the recently concluded ICC World 20-20. Kansai Nerolac has also been maintaining a good media presence through on-air ad slots during the IPL over the years. Kansai Nerolac has been promoting the range of healthy home paints. This association with Gujarat Lions reiterates the belief that a significant aspect of healthy living is linked with our living conditions & in having a healthy active lifestyle that keeps you fit. Participating in sports is a natural way of achieving good health. Nerolac in a pioneering move has ensured that their entire water based emulsions range for interiors and exteriors are low VOC and contain no added Lead when packed. While this is the first of its kind alliance for Nerolac in the sports arena the underlying intent has always been to capitalize on platforms that help build a consumer connect.Bollywood star Shah Rukh Khan continues to be the face of the brand. “We will continue to reach out to fans through both Cricket and Bollywood, the two biggest mass appeal platforms in India.
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