India’s most attractive brands index 2016 topped by LG

Posted on:05 Nov 2016 09:57:07
India’s most attractive brands index 2016 topped by LG
05 November 2016 Current Affairs: The Tata group decreased in ranking on India’s most attractive brands index, which has been topped by South Korean consumer electronics maker LG.

Tata, which was at number 4 in 2015and number 5 in 2014, is ranked at number 7 in India’s Most Attractive Brands 2016 study, carried out by TrustResearch Advisory (TRA) and based on primary research conducted on close to 3,000 consumers across 16 cities.

The top three ranks were occupied by LG,Sony and Samsung Mobiles repectively.LG has gradually but steadily been increasing its rank over the three issues of India’s Most attractive Brands reports, going from being fourth in 2013 to being second in 2016 and ultimately first this year.

India based firms Bajaj, Tata and Maruti Suzuki were ranked sixth, seven and eight respectively. Airtel and Nokia took the ninth and tenth spot respectively in the TRA’s most attractive brands list.

In the sub-category of FMCG diversified, as per TRA, Patanjali cracked Hindustan Unilever (HUL) to be the most the attractive brand.

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