Indian Railways creates Non-Fare Revenue Directorate to explore advertising in train coaches
Posted on: 05 May 2016 17:42:41
05 May 2016 Current Affairs: Indian Railways (IR) on 4 May 2016 announced the creation of Non-Fare Revenue Directorate to carry out advertisements in rail coaches, along the track and near stations.The decision to create a directorate was taken to increase the revenue substantially from non-tariff sources.
Highlights of Non-Fare Revenue Directorate : It will explore getting advertisements on coaches, wagons, locomotives and at stations and commercial exploitation of vacant rail land among others. It will be headed by a senior-level railway official.It will focus on various ways to enhance revenues by 10 per cent to 20 per cent from the current 5 per cent from the non-tariff sources. It will enter into new areas like commercial farming alongside railway tracks, sponsorship of uniforms for railway personnel and also sponsorship of activities and events at stations to enhance non-tariff revenue.
Indian Railways : Railways were first introduced to India in the year 1853 from Mumbai to Thane.Indian Railways is an Indian state-owned enterprise, owned and operated by the Government of India through the Ministry of Railways. It is one of the world's largest railway networks comprising 115000 km of track over a route of 65808 km and 7112 stations.In 2014-15, IR carried 8.397 billion passengers annually or more than 23 million passengers a day. It also carried 1058.81 million tons of freight in the year. In 2014–2015, Indian Railways had revenues of 1634.50 billion rupees. Indian Railways is the world's seventh largest commercial or utility employer, by number of employees, with over 1.376 million employees as of last published figures in 2013.
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