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Government inks MoU with NDTV Ethnic Retail Ltd. to popularize India Handloom products

Government inks MoU with NDTV Ethnic Retail Ltd. to popularize India Handloom products
12 May 2016 Current Affairs: A Memorandum of Understanding (MoU) has been signed between The Development Commissioner (Handlooms), Ministry of Textiles, Government of India and NDTV Ethnic Retail Ltd. for popularizing India Handloom textiles as a fashionable product for youth. The three-year MoU was signed at Udyog Bhawan.

The joint endeavor will endorse and launch a project, Indianroots Fashion Accelerator (IFA), a project by NDTV to support fresh talent and to support new and innovative ventures in fashion industry. Government will support the project with incubation and production support. 

India Handloom Brand will also provide an interface where fashion professionals will be able to accesses facilities such as Weavers Service Centres and handloom clusters. The initiative will connect fashion designers with Handloom sector in an organized manner.


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