Google most influential brand in India, Flipkart at seventh slot
Posted on: 23 Apr 2016 09:44:02
23 April 2016 Current Affairs: The foreign brands like Google and Facebook that rank on top in terms of their influence, while domestic ones are placed lower, as per the new list of ten most influential brands in the country.
According to the study by global research firm Ipsos, Google ranks on the top and is followed by Facebook, Gmail, Microsoft and Samsung in the top five -- all of which are foreign brands.
While another foreign brand WhatsApp is sixth on the India's top 10 most influential brands, Flipkart is the top ranked Indian brand at seventh place.
The other two Indian brands on the list - SBI and Airtel- are ninth and tenth, US-based Amazon is placed at number eight .
Brands are more than just corporate logos. They have meaning, personality, even attitude. The role brands play in our lives and the world at large is becoming more important.
The Most Influential Brands study that ranks brands according to their influence in 21 countries including Australia, Belgium, Brazil, China, the US and UK, was conducted in December 2015.
Ipsos study has measured the biggest, most well-known and/ or highest spending brands only. As a result, the study did not look at the entire market.
The Ipsos Most Influential Brand Study evaluates over 100 brands across 21 countries and involved 36,600 interviews. In India, where the study was conducted for the first time, we canvassed the country to ask more than 1,000 Indians online to assess more than 100 brands, Ipsos
FreshersLive - No.1 Job site in India. Fresherslive Current Affairs 2016 section offers informative quiz questions with answers regarding latest current affairs today for all sorts of competitive exams like UPSC, TNPSC , IFS, IAS, IPS, railway exams (RRB) and banking exams like IPBS PO, IPBS clerk, Federal Bank PO, ICICI, SBI, RBI legal officer & Grade officer posts and much more. Register with us to get latest Current Affairs Updates. Also get latest Current Affairs news and quiz Updates for free alerts daily through E-mail