Bank of Baroda appoints shuttlers P V Sindhu & K Srikanth as brand ambassadors
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Posted on:14 Oct 2016 18:08:38
14 October 2016 Current Affairs: Public sector bank Bank of Baroda, has signed a principal sponsorship contract with badminton Olympians P V Sindhu and K Srikanth. The three year deal with the two players was agreed in principle before they represented and made India proud on the International stage at the Rio 2016 Olympics.
In 2005, the bank had appointed right hand batsman Rahul Dravid as its brand ambassador, though that contract has long since expired.
Banks and sports personalities have had a longstanding relationship in terms of brand endorsements. A month back, team India test captain Virat Kohli signed on as the brand ambassador of Punjab National Bank, while Master Blaster Sachin Tendulkar has endorsed the Royal Bank of Scotland in the past. In 2014, Canara Bank appointed Shikhar Dhawan as its brand ambassador.
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