Apple buys Turi machine-learning startup for a reported $200m

Posted on:12 Aug 2016 09:15:12
Apple buys Turi machine-learning startup for a reported $200m
12 August 2016 Current Affairs: Apple has reportedly bought a Seattle-based machine-learning startup as part of its continued investment in artificial intelligence.

The quiet deal, first reported by Geekwire, is said to be worth around $200m (£153m).

Turi, which uses the tagline “create intelligence”, let developers and data scientists incorporate machine learning and artificial intelligence into their apps. 

Its tools are mostly using machine learning to help companies to understand data such as sentiment analysis on social media or customer segmentation.

Apple’s purchase of Turi is a further proof the company is ready to put more resources into artificial intelligence.

Apple’s chief executive, talked about longer term opportunities including the potential he sees in artificial intelligence earlier this month on Apple’s earnings conference call.

Apple is also facing competition from Google and Facebook which have already announced greater focus on their artificial intelligence products this year.

While Google is improving its Google Now software, Facebook is introducing intelligent “bots” to its Messenger service that can understand requests and questions from users.

Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans

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