APIS India ropes in badminton sensation PV Sindhu as its brand ambassador
Posted on:24 Dec 2016 09:46:14
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24 December 2016 Current Affairs: APIS India, a leading producer, distributor and exporter of honey under APIS Himalaya brand, has roped in Indian badminton champion and Rio Olympics silver medalist PV Sindhu as its brand ambassador.
The 21-year-old sports star said, “We both believe in giving our best and proving our mettle on the international stage. There is an absolute sync in our ideologies and being identified by them is recognition in itself. A trusted association helps a player in the right directions and keeps all other worries off the court.
As part of focusing on the domestic market, the company has recently introduced two honey variants – APIS Himalaya and APIS Himalaya Gold – in the retail market. The products are available at more than 80,000 counters across general and modern trade chains.
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