16 December 2016 Current Affairs: Amazon, the American e-commerce company, has introduced Amazon Prime Video Service in India, posing a tough competition to other online streaming services like Netflix and Hotstar.
Amazon Prime video will provide Amazon Prime users with the access to the largest collection of ad-free new releases including Bollywood and Hollywood movies, television shows and award-winning Amazon original series and kid’s programmes. The app is available for download on both Google Play store and Apple app store.
The decision was announced by the Director and Country Head of Amazon Video India, Nitesh Kripalani. The best part about this service is that it will be provided to the Prime members on top of the unlimited free one-day and two-day delivery options that they have already been given, with no extra charge. So, the Prime members can enjoy unlimited ad-free streaming by just paying Rs 499 annually.
The website is also giving an option of a 30-day free trial to those who aren’t Prime members. Users will be able to access Prime Video through multiple devices such as laptop, gaming consoles, mobiles and smart TV.
With this, Amazon has come into direct competition with Netflix, the American online streaming service, which launched in India in January this year. While a Netflix user has to pay Rs 650 for a month’s subscription, Amazon Prime Video user will just have to pay Rs 499 for a year.
While Amazon Prime Video definitely sounds more feasible for a cash sensitive market like India, it will all come down to the kind of exclusive content both publish on their respective platforms. Amazon has announced that its new Indian Amazon original series will feature top Indian actors and filmmakers and it has also collaborated with various authors, writers, producers and directors to develop more fresh shows.