Aditya Birla group to shut the ecommerce site Abof.com

Posted on:23 Sep 2017 11:24:30
Aditya Birla group to shut the ecommerce site Abof.com
23 September 2017 Current Affairs: Aditya Birla Group’s flagship ecommerce site "Abof.com" will close down its operations by December 31, 2017, unable to compete against the heavy discounting model of online rivals such as Flipkart and Amazon.

Abof is the short form for Aditya Birla Online Fashion, launched in October 2015.

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